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Why Timing Is Everything On Tax Day

Why Timing Is Everything On Tax Day

Tax Day for Americans is here, or at least it will be on Tuesday, April 17. This year is a bit of an unusual year as far as taxes are concerned, since April 15 actually falls on a Sunday. Normal protocol would automatically push the tax filing deadline to April 16,...
Payments Industry Research Consulting Case Studies

Payments Industry Research Consulting Case Studies

PAYMENTS INDUSTRY CONSULTING CASE STUDIES Double Diamond Group is a payments industry consulting firm that provides financial institutions, acquirers, payments aggregators, payments service providers and technology start-ups with strategic planning, business...
The Emotion Effect: Taking Loyalty Beyond Rewards

The Emotion Effect: Taking Loyalty Beyond Rewards

What makes a consumer loyal? There really is no magic formula, and brands are spending serious money on strategies before truly answering this question. Rewards programs are one big category attracting a lot of attention and dollars, yet they don’t always deliver a...
Apple Bets Big On ‘Future Stuff’

Apple Bets Big On ‘Future Stuff’

There’s no one right way to generate hype. With upcoming products, some companies roll out flashy ads for months before a release. Some bank on media product placement or celebrity endorsement, some take it as an opportunity to experiment, while others keep every...