PaymentFacilitator’s News Roundup is a curated mix of the past week’s news and articles from around the web, including company announcements, global payments news, and other coverage and analysis of topics relevant to payment facilitators.
TikTok and Shopify have partnered to enable Shopify merchants to reach the younger audience on the popular entertainment platform. With this partnership, Shopify merchants can run marketing campaigns for TikTok within their Shopify dashboard using a TikTok channel app. The tools in the app enable them to create shareable video ads that are placed into users’ TikTok feeds. From TechCrunch.
While the pandemic has transformed commerce this year, it hasn’t dampened consumers’ enthusiasm for the shopping period known as Black Friday / Cyber Monday. This is according to research from Shopify, which indicates that two-thirds of U.S. consumers say they plan to shop during that time. Shopify merchants said they thought consumers would start holiday shopping early, and 20% of consumers indicated that they had already started looking for deals. Fewer are expecting to do their BFCM shopping exclusively in-store, however; nearly half of U.S. shoppers said they plan to shop only online during the traditional shopping weekend. From Shopify.
Envisioning the Future
The concepts of inclusion and sustainability are at the core of Mastercard’s vision for the coming months. This is according to Mark Barnett, president of Mastercard Europe, in an interview with FinextraTV. Barnett shares thoughts on the impact of the pandemic and the company’s plans for 2021, including why it is willing to embrace technology that competes with its existing products. From Finextra.
Celero Commerce: Celero Commerce Acquires TransNational Payments